:root{
  --ivory:#F6F1E6;
  --ivory-deep:#EFE7D6;
  --ink:#211D15;
  --ink-soft:#5C543F;
  --brass:#9A7A22;
  --brass-bright:#D9A93F;
  --night:#181410;
  --night-card:#221D16;
  --night-text:#EDE4D2;
  --display:"Fraunces","Iowan Old Style",Georgia,"Times New Roman",serif;
  --body:"Archivo","Segoe UI",system-ui,-apple-system,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}
body{
  font-family:var(--body);
  background:var(--ivory);
  color:var(--ink);
  line-height:1.6;
  font-size:1.0625rem;
}
a{color:var(--brass)}
a:focus-visible,button:focus-visible{outline:3px solid var(--brass-bright);outline-offset:3px;border-radius:2px}
.wrap{max-width:70rem;margin:0 auto;padding:0 1.5rem}

/* ---------- header ---------- */
header{
  border-bottom:1px solid rgba(33,29,21,.12);
  background:var(--ivory);
  position:sticky;top:0;z-index:10;
}
.nav{display:flex;align-items:center;justify-content:space-between;padding:1rem 1.5rem;max-width:70rem;margin:0 auto}
.brand{font-family:var(--display);font-weight:700;font-size:1.25rem;letter-spacing:.02em;color:var(--ink);text-decoration:none}
.brand .dot{color:var(--brass)}
.nav-links{display:flex;gap:1.75rem;align-items:center}
.nav-links a{color:var(--ink-soft);text-decoration:none;font-size:.9375rem;font-weight:500}
.nav-links a:hover{color:var(--brass)}
.nav-cta{background:var(--ink);color:var(--ivory)!important;padding:.5rem 1.1rem;border-radius:999px;font-weight:600}
.nav-cta:hover{background:var(--brass);color:var(--night)!important}
@media (max-width:640px){.nav-links a:not(.nav-cta){display:none}}

/* ---------- hero ---------- */
.hero{padding-block:5rem 3.5rem}
.eyebrow{
  font-size:.8125rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;
  color:var(--brass);margin-bottom:1.25rem;
}
.hero h1{
  font-family:var(--display);font-weight:600;
  font-size:clamp(2.5rem,6vw,4.25rem);
  line-height:1.06;letter-spacing:-.01em;text-wrap:balance;
  max-width:19ch;
}
.hero h1 em{font-style:italic;color:var(--brass)}
.hero p.sub{max-width:36rem;margin:1.75rem 0 2.25rem;font-size:1.1875rem;color:var(--ink-soft)}
.cta-row{display:flex;gap:1rem;flex-wrap:wrap;align-items:center}
.btn{
  display:inline-block;text-decoration:none;font-weight:600;font-size:1rem;
  padding:.85rem 1.75rem;border-radius:999px;transition:background .18s,color .18s;
}
.btn-primary{background:var(--ink);color:var(--ivory)}
.btn-primary:hover{background:var(--brass);color:var(--night)}
.btn-lg{font-size:1.0625rem;padding:1rem 2.25rem}
.btn-light{background:var(--brass-bright);color:var(--night)}
.btn-light:hover{background:var(--ivory);color:var(--night)}
.risk-note{margin-top:1rem;font-size:.9375rem;color:var(--ink-soft);max-width:34rem}
.risk-note strong{color:var(--ink)}

/* ---------- proof bar ---------- */
.proofbar{border-top:1px solid rgba(33,29,21,.12);border-bottom:1px solid rgba(33,29,21,.12);background:#FBF8F0}
.proofbar .wrap{display:flex;flex-wrap:wrap;gap:1rem 3rem;padding-top:1.5rem;padding-bottom:1.5rem}
.proofbar .fact{display:flex;flex-direction:column;gap:.15rem}
.proofbar .num{font-family:var(--display);font-size:1.5rem;font-weight:600;line-height:1;color:var(--ink)}
.proofbar .cap{font-size:.8125rem;color:var(--ink-soft);letter-spacing:.02em}

/* ---------- pain strip ---------- */
.pain{background:var(--ivory-deep);padding:4rem 0}
.pain-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(15rem,1fr));gap:2rem}
.pain h2{font-family:var(--display);font-size:clamp(1.75rem,3.2vw,2.25rem);font-weight:600;margin-bottom:2rem;text-wrap:balance;max-width:26ch}
.pain-item strong{display:block;font-size:1.0625rem;margin-bottom:.35rem}
.pain-item p{color:var(--ink-soft);font-size:.9375rem}

/* ---------- services ---------- */
.services{padding-block:5rem}
.section-head{margin-bottom:3rem;max-width:38rem}
.section-head h2{font-family:var(--display);font-size:clamp(1.875rem,3.5vw,2.5rem);font-weight:600;line-height:1.15;text-wrap:balance}
.section-head p{color:var(--ink-soft);margin-top:.75rem}
.svc-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(17rem,1fr));gap:1.25rem}
@media (min-width:56rem){.svc-grid{grid-template-columns:repeat(2,1fr)}}
.svc{
  border:1px solid rgba(33,29,21,.14);border-radius:12px;padding:1.75rem;
  background:#FBF8F0;
}
.svc h3{font-family:var(--display);font-size:1.25rem;font-weight:600;margin-bottom:.6rem}
.svc p{color:var(--ink-soft);font-size:.9375rem}
.svc .tag{
  display:inline-block;font-size:.71875rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  color:var(--brass);margin-bottom:.9rem;
}
.svc .gets{margin-top:.9rem;padding-top:.9rem;border-top:1px solid rgba(33,29,21,.12);font-size:.875rem;color:var(--ink)}
.svc .gets b{color:var(--brass);font-weight:600}

/* ---------- fit / who it's for ---------- */
.fit{background:var(--ivory-deep);padding:4.5rem 0}
.fit-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(18rem,1fr));gap:1.25rem;margin-top:2.25rem}
.fit-card{background:#FBF8F0;border:1px solid rgba(33,29,21,.14);border-radius:12px;padding:1.75rem}
.fit-card h3{font-family:var(--display);font-size:1.1875rem;font-weight:600;margin-bottom:1rem}
.fit-card ul{list-style:none;display:flex;flex-direction:column;gap:.65rem}
.fit-card li{font-size:.9375rem;color:var(--ink-soft);padding-left:1.6rem;position:relative}
.fit-card li::before{position:absolute;left:0;top:0;font-weight:700}
.fit-yes li::before{content:"✓";color:var(--brass)}
.fit-no li::before{content:"✕";color:#A8907A}

/* ---------- guarantee ---------- */
.guarantee{padding-block:4.5rem}
.guarantee-box{
  border:2px solid var(--brass);border-radius:16px;padding:2.5rem;background:#FBF8F0;
  max-width:52rem;margin:0 auto;
}
.guarantee-box .eyebrow{margin-bottom:.9rem}
.guarantee-box h2{font-family:var(--display);font-size:clamp(1.625rem,3.2vw,2.125rem);font-weight:600;line-height:1.15;text-wrap:balance;margin-bottom:1rem}
.guarantee-box p{color:var(--ink-soft);max-width:42rem}
.guarantee-box p + p{margin-top:.85rem}

/* ---------- showroom (dark band) ---------- */
.showroom{background:var(--night);color:var(--night-text);padding:5.5rem 0}
.showroom .eyebrow{color:var(--brass-bright)}
.showroom h2{font-family:var(--display);font-size:clamp(1.875rem,3.5vw,2.5rem);font-weight:600;line-height:1.15;text-wrap:balance;max-width:24ch}
.showroom .lede{color:#B7AC94;margin:.9rem 0 3rem;max-width:36rem}
.work-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(16rem,1fr));gap:1.5rem}
@media (min-width:56rem){.work-grid{grid-template-columns:repeat(3,1fr)}}
.work{
  background:var(--night-card);border:1px solid rgba(217,169,63,.18);border-radius:14px;
  overflow:hidden;text-decoration:none;color:var(--night-text);
  display:flex;flex-direction:column;
  transition:border-color .18s,transform .18s;
}
.work:hover{border-color:var(--brass-bright);transform:translateY(-3px)}

/* preview image (twitter-card-style) on each work card.
   Each card is flagged data-preview="twitter"|"screenshot" — the flag picks which
   image shows. Real sites' own OG/Twitter-card image is the default; a real
   mobile screenshot (assets/previews/*-mobile.png) is the alternative, for
   cases where the site's own card image is weak or missing. Flip the
   data-preview value on a <a class="work"> to switch a card's default. */
.preview{aspect-ratio:1200/630;position:relative;overflow:hidden;border-bottom:1px solid rgba(217,169,63,.18);background:var(--night-card)}
.preview img{width:100%;height:100%;object-fit:cover;object-position:top center;display:block}
.preview img.fit-contain{object-fit:contain;padding:2.5rem}
.preview img.pos-center{object-position:center}
.preview img.pos-groovygains{object-position:center 20%}
.preview img.pos-appliance{object-position:center 44%}
.preview img.pv-screenshot{display:none}
.work[data-preview="screenshot"] .preview img.pv-twitter{display:none}
.work[data-preview="screenshot"] .preview img.pv-screenshot{display:block}

/* Homecoming Love's app has no public store listing yet, so there's no real
   screenshot or OG image to pull — this stays hand-drawn until one exists. */
.pv-hclapp{
  background:linear-gradient(160deg,#274b7a,#4d7fc2 55%,#9dc0ef);
  display:flex;flex-direction:column;justify-content:center;padding:1.1rem 1.25rem;height:100%;
}
.pv-hclapp .p-eyebrow{font-size:.5625rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:.35rem;position:relative;z-index:1;color:#dcebff}
.pv-hclapp .p-head{font-family:var(--display);font-weight:600;line-height:1.08;font-size:1.05rem;position:relative;z-index:1;color:#fff}
.pv-hclapp .p-sub{font-size:.625rem;margin-top:.4rem;position:relative;z-index:1;max-width:85%;color:#e4eefc}
.pv-hclapp .badge{
  position:absolute;top:.7rem;right:.7rem;font-size:.5625rem;font-weight:700;letter-spacing:.06em;
  background:rgba(0,0,0,.35);color:#fff;padding:.22rem .5rem;border-radius:999px;z-index:1;
}
.phone{
  position:absolute;right:.9rem;bottom:-.6rem;width:34%;aspect-ratio:9/18;
  background:#0d1f36;border-radius:14px 14px 4px 4px;border:2px solid rgba(255,255,255,.35);
  box-shadow:0 8px 18px rgba(0,0,0,.35);z-index:1;
}
.phone::before{content:"";position:absolute;top:8%;left:12%;right:12%;bottom:14%;background:linear-gradient(180deg,#9dc0ef,#4d7fc2);border-radius:4px}

.work-body{padding:1.25rem 1.4rem 1.5rem;display:flex;flex-direction:column;gap:.5rem;flex:1}
.work .kind{font-size:.6875rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--brass-bright)}
.work h3{font-family:var(--display);font-size:1.1875rem;font-weight:600}
.work .domain{font-size:.6875rem;color:#B7AC94;text-transform:uppercase;letter-spacing:.06em;margin-top:-.2rem}
.work p{color:#B7AC94;font-size:.875rem;flex:1}
.work .visit{font-size:.8125rem;font-weight:600;color:var(--brass-bright)}

/* ---------- testimonials ---------- */
.quotes{padding-block:4.5rem}
.quote-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(18rem,1fr));gap:1.25rem}
.quote{background:#FBF8F0;border:1px solid rgba(33,29,21,.14);border-radius:12px;padding:1.75rem}
.quote blockquote{font-family:var(--display);font-size:1.0625rem;line-height:1.5;margin-bottom:1rem}
.quote cite{font-style:normal;font-size:.875rem;color:var(--ink-soft)}
.quote cite b{display:block;color:var(--ink);font-weight:600}

/* ---------- cta band ---------- */
.ctaband{background:var(--night);color:var(--night-text);padding:3.5rem 0}
.ctaband .wrap{display:flex;align-items:center;justify-content:space-between;gap:2rem;flex-wrap:wrap}
.ctaband h2{font-family:var(--display);font-size:clamp(1.5rem,3vw,2rem);font-weight:600;line-height:1.15;text-wrap:balance;max-width:22ch}
.ctaband .side{display:flex;flex-direction:column;gap:.75rem;align-items:flex-start}
.ctaband .fine{font-size:.875rem;color:#B7AC94}

/* ---------- process ---------- */
.process{padding-block:5rem}
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(15rem,1fr));gap:2rem;counter-reset:step}
.step{position:relative;padding-top:.5rem}
.step::before{
  counter-increment:step;content:counter(step,decimal-leading-zero);
  font-family:var(--display);font-size:2.75rem;font-weight:400;font-style:italic;
  color:var(--brass);display:block;margin-bottom:.5rem;font-variant-numeric:tabular-nums;
}
.step h3{font-family:var(--display);font-size:1.25rem;font-weight:600;margin-bottom:.5rem}
.step p{color:var(--ink-soft);font-size:.9375rem}

/* ---------- faq ---------- */
.faq{padding:5rem 0;background:var(--ivory-deep)}
.faq-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(17rem,1fr));gap:1.75rem 2rem}
.faq-item h3{font-family:var(--display);font-size:1.125rem;font-weight:600;margin-bottom:.5rem;text-wrap:balance}
.faq-item p{color:var(--ink-soft);font-size:.9375rem}

/* ---------- contact ---------- */
.contact{padding-block:5rem 5.5rem;text-align:left}
.contact h2{font-family:var(--display);font-size:clamp(2rem,4.5vw,3rem);font-weight:600;line-height:1.1;text-wrap:balance;max-width:20ch}
.contact .sub{color:var(--ink-soft);margin:1rem 0 2.25rem;max-width:34rem}
.contact-methods{display:flex;gap:2.5rem;flex-wrap:wrap;margin-top:2.5rem}
.method .label{font-size:.75rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--brass);display:block;margin-bottom:.25rem}
.method a{font-family:var(--display);font-size:1.375rem;font-weight:600;color:var(--ink);text-decoration:none}
.method a:hover{color:var(--brass)}
.book-embed{background:#FBF8F0;border:1px solid rgba(33,29,21,.14);border-radius:12px;padding:1.5rem;margin-top:2.5rem;min-height:26rem}
.book-embed > .label{font-size:.75rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--brass);display:block;margin-bottom:1rem}

footer{padding:2rem 0;border-top:1px solid rgba(33,29,21,.12)}
footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem;font-size:.875rem;color:var(--ink-soft)}

/* ---------- mobile: center everything ---------- */
@media (max-width:40rem){
  .hero{text-align:center;padding-block:2.25rem 2.5rem}
  .hero h1{font-size:clamp(2.25rem,10vw,2.75rem)}
  .hero p.sub{margin:1.25rem auto 1.75rem;font-size:1.0625rem}
  .eyebrow{font-size:.75rem;letter-spacing:.12em;margin-bottom:1rem;text-wrap:balance}
  .hero h1{margin-left:auto;margin-right:auto}
  .hero p.sub{margin-left:auto;margin-right:auto}
  .cta-row{justify-content:center}
  .risk-note{margin-left:auto;margin-right:auto}

  .proofbar .wrap{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem 1rem}
  .proofbar .fact{align-items:center;text-align:center}
  .proofbar .num{font-size:1.375rem}
  .proofbar .cap{font-size:.75rem;line-height:1.35}

  .pain h2{text-align:center;margin-left:auto;margin-right:auto}
  .pain-item{text-align:center}

  .section-head{text-align:center;margin-left:auto;margin-right:auto}
  .svc{text-align:center}

  .fit-card{text-align:center}
  .fit-card li{padding-left:0;padding-top:1.4rem}
  .fit-card li::before{left:50%;transform:translateX(-50%)}

  .guarantee-box{text-align:center;padding:2rem 1.5rem}
  .guarantee-box p{margin-left:auto;margin-right:auto}

  .showroom .wrap{text-align:center}
  .showroom h2{margin-left:auto;margin-right:auto}
  .showroom .lede{margin-left:auto;margin-right:auto}
  .work{text-align:center}

  .quote{text-align:center}

  .ctaband .wrap{flex-direction:column;text-align:center}
  .ctaband h2{margin-left:auto;margin-right:auto}
  .ctaband .side{align-items:center}

  .steps{text-align:center}

  .faq-item{text-align:center}

  .contact{text-align:center}
  .contact h2{margin-left:auto;margin-right:auto}
  .contact .sub{margin-left:auto;margin-right:auto}
  .contact-methods{justify-content:center}
  .book-embed{text-align:left}

  footer .wrap{justify-content:center;text-align:center}
}

/* ---------- industries (home) ---------- */
.industries{padding-block:0 5rem}
.ind-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(12.5rem,1fr));gap:1rem}
.ind{
  display:flex;flex-direction:column;gap:.35rem;text-decoration:none;color:var(--ink);
  border:1px solid rgba(33,29,21,.14);border-radius:12px;padding:1.25rem 1.4rem;background:#FBF8F0;
  transition:border-color .18s,transform .18s;
}
.ind:hover{border-color:var(--brass);transform:translateY(-2px)}
.ind h3{font-family:var(--display);font-size:1.125rem;font-weight:600}
.ind p{font-size:.875rem;color:var(--ink-soft);flex:1}
.ind .go{font-size:.8125rem;font-weight:600;color:var(--brass)}

/* ---------- industry pages ---------- */
.flow{list-style:none;display:flex;flex-direction:column;gap:.5rem;margin-top:.9rem}
.flow li{font-size:.9375rem;color:var(--ink-soft);padding-left:1.6rem;position:relative}
.flow li::before{content:"→";position:absolute;left:0;color:var(--brass);font-weight:700}
.sms{
  margin-top:1rem;background:var(--ivory-deep);border-radius:14px 14px 14px 4px;padding:.85rem 1rem;
  font-size:.875rem;color:var(--ink);max-width:28rem;
}
.sms .who{display:block;font-size:.6875rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--brass);margin-bottom:.25rem}
.coming{display:inline-block;font-size:.6875rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;background:var(--ink);color:var(--ivory);padding:.2rem .55rem;border-radius:999px;margin-left:.4rem;vertical-align:middle}

footer .foot-links{display:flex;gap:1.25rem;flex-wrap:wrap}
footer .foot-links a{color:var(--ink-soft);text-decoration:none}
footer .foot-links a:hover{color:var(--brass)}

@media (max-width:40rem){
  .ind{text-align:center}
  .flow li{padding-left:0}
  .flow li::before{position:static;margin-right:.4rem}
  .sms{margin-left:auto;margin-right:auto;text-align:left}
  footer .foot-links{justify-content:center}
}